Take Your Career to the Next Level.
Choosing the right real estate brokerage company and the
right franchise system will determine whether or not you
realize your full potential and how much you’ll enjoy going
to work each day!
Real Living has what it takes to succeed.
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PREMIER SERVICE®
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94% PROVEN
CUSTOMER SATISFACTION
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HOME OWNERSHIP
SERVICES
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EDUCATION AND
TRAINING
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MARKETING TOOLS
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ELEGANT HOMES®
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HOME REWARDSsm
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TECHNOLOGY
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GMAC
REAL ESTATE PARTNERS IN MARKETING
PREMIER SERVICE®
Research clearly shows that consumers have trouble
distinguishing between real estate agents or companies. At
GMAC Real Estate, we have a powerful tool to differentiate
ourselves in the industry and at the same time give
customers a sense of value for the commission they pay –
it’s called Premier Service.
Premier Service is our proprietary service delivery program
based on the process of listening to our customers’ needs,
establishing clear expectations and committing to them in
writing. We then measure our performance by asking our
customers to evaluate us after their real estate
transaction.
Since we introduced Premier Service our Sales Associates are
winning more listings, earning premium commissions, and
delivering more satisfying service experiences. All this
and growing their repeat and referral business!
How do you differentiate yourself from the
competition?
94% PROVEN
CUSTOMER SATISFACTION
GMAC Real Estate has a documented customer satisfaction
rating of 94%, the best in the industry with 83% of our
customers being very satisfied and 11% being satisfied. No
other real estate company can say that. Our member firms
and Sales Associates can build upon this national rating by
using their local results and establishing themselves as
undisputed leaders in their markets. What a valuable point
of differentiation that is! Carolina Property/GMAC Real
Estate was a Premier Service Diamond Elite winner in 2007.
Are you being recognized for the level of service you
provide to your customers?
HOME OWNERSHIP SERVICES
Consumers have told us that they want help throughout the
entire home buying and selling process. They want
suggestions and recommendations of core services related to
their real estate transaction. As a part of GMAC Home
Services, GMAC Real Estate provides one-stop shopping with a
full range of transaction and home-related services
available to our Real Estate Brokers, Sales Associates and
consumers.
Are you adding value to your real estate transactions
by providing one-stop shopping to your customers?
EDUCATION AND TRAINING
The business of real estate changes constantly. The GMAC
Real Estate Learning Center helps Sales Associates by
offering the most current industry information addressing
today’s pressing real estate issues and trends. Available
offerings include a wide-range of live classroom settings,
GMAC Real Estate’s On-Line University, PlaceWare On-Line
interactive learning, and Educational Alliances, taught by
top-notch educators. Also, we offer local education each
week to our brokers. See our education schedule above.
Are you getting the education and training you need
to keep up with the changes in the real estate industry?
MARKETING TOOLS
Presenting a professional image is made easier with the
right marketing tools. The GMAC Real Estate Buyer and Seller
Presentations, Personal Promotion, Prospecting, Farming and
Elegant Homes materials are designed to help Sales
Associates develop confidence in their abilities to connect
with people in a consistently positive and professional
manner. These tools are easily accessible through
www.gmacmembers.com, our company intranet site.
Are your marketing tools presenting a consistent and
professional image?
ELEGANT HOMES®
Elegant Homes is our powerful marketing program for luxury
GMAC Real Estate listings. This program includes listing
presentation materials and a multi-media advertising program
with print advertising in national luxury home publications
and unparalleled property exposure on a collection of
national Web sites targeting luxury home buyers.
The Elegant Homes program helps our Sales Associates
establish marketing points of difference and positions them
as Trusted Advisors, Skilled Negotiators and Expert
Facilitators of luxury real estate.
Do you have an upscale marketing program that
differentiates you from your competition and helps you win
listings in the luxury market?
HOMEREWARDSsm
HomeRewards is a proven GMAC Real Estate program designed to
give our clients access to special offers and services that
can deliver value and relieve the stress of buying or
selling a home. HomeRewards enables Sales Associates to
offer discounts on products and services through approved
GMAC Real Estate national and local partners. HomeRewards
creates more opportunities for customer contact and helps
our Sales Associates secure more listings.
Does your current company have a program that
provides national and local offers and services that helps
you win more listings and more highly satisfy your clients?
TECHNOLOGY
GMAC Real Estate provides Sales Associates with insight,
information and access to the latest technology including:
innovative online learning tools, contact management
systems, consumer Web sites with personal agent Web pages,
and the latest personal communication devices to stay well
connected with their clients.
Do you have access to the technology and training
that will keep you one step ahead?
GMAC REAL
ESTATE PARTNERS IN MARKETING
To maintain your competitive edge, your business requires
the use of personal promotion tools, the latest technology
solutions, high-quality signage, closing gifts and many
other supporting items. GMAC Real Estate provides Sales
Associates with access to our network of well-respected
national and local vendors to help you build your business
with proven quality products at competitive prices. These
vendors are easily found in one convenient location on
www.gmacmembers.com and offer significant discounts to the
GMAC Real Estate family.
Do you have the resources of national and local
vendors to help you maintain your competitive edge?
